1.1: What is an accessibility business investment?

The Business Investment?

An investment requires the outlay of some capital today (I.E. time, effort, money, or an asset) in hope of a greater future payoff than the original layout. That is, a business investment is defined as the money spent on creating, developing, running or expanding a business with the expectations of future returns. Small businesses have been called the backbone of our economy, and they need all the help they can get. Investing in a small business is a way investors can not only grow their portfolio but help local business owners on their journey to financial independence. It’s a way to create, nurture, and grow an asset that can generate more than capital for an investor. We want to invest in your business; To nurture and grow your capital assets.

Research indicates that companies that invest in equipment and productivity solutions become more competitive and grow more rapidly. However, surveys show that a large majority of entrepreneurs see lots of potential benefits from growth, but many haven’t been able to achieve it in their company. The two barriers that have been identified in preventing business growth are acquisition of talent and reaching new markets. The secret is in understanding the global trends in technology innovation and human behaviour. The digital economy has shifted investment focus from the truditional industrial processes to the productive human usable interfaces that delight customers.

Effective and efficient digital communication requires unique talent in the design and development of technology tools and a diverse population of customers that finds satisfaction when engaged with your business. So, it is critical that your business investment layout in digital communications is thought out carefully, in order to reach an expanding virtual world. If digital accessibility assets are not integrated into your business model, then business innovation and market growth will come at a heavy cost over time.

Conclusion: Investing in accessibility is essential to your organization’s growth and success.

Creating A Baseline Of Learning

Lets start by creating a baseline before we get started. Knowing what we currently understand and what knowledge we need to gain, will help your learning process. As we progress through the lessons, write down in your journal or notebook what you currently understand about the topic and what you would like to learn.

  1. What is your definition of digital accessibility and what emotion does it stimulate knowing it is a business requirement?
  2. What is your definition of a digital barrier and how does this impact your business growth?
  3. What is your definition of digital usability and what investment is needed to grow your business?