The Accessibility Investment Strategy
Digital content is the most effective and efficient way to connect with visitors to your website. Alternate formats and delivery are a last resort when your main communication channel fails to meet customer needs.
In a changing world, asking for special support services becomes unmanageable. It’s up to the service provider to know customer expectations and market trends. Leadership needs to understand product development and the laws and standards that apply to digital content.
What you will learn
- How accessibility benefits your organization
- The roles and tasks that make up an accessibility strategy
- How to effectively assess digital communications
Meet your instructors
As an Accessibility IT Specialist, with more than 35 years of working experience in software design and development, project management, diversity leadership, and disability advocacy, David Best is persistent in seeking out accessible business best practice solutions. Recently retired from IBM, David is now an entrepreneur actively supporting Ontario organizations with accessibility awareness. As an Information Technology Specialist, an Accessibility Consultant, a Digital Inclusion Advocate, and an Assistive Technology user, David has experienced the digital divide, confronted workplace challenges, implemented best practice inclusion strategies, mentored peer support group initiatives, facilitated web design workshops, and promoted emerging technologies that inspire independence and confidence.
Sandi Gauder is a partner, web developer and accessibility specialist at CMS Web Solutions. In her role, she moves accessibility forward by coaching developers, designers and content creators. Sandi is also a professor in Mohawk’s Accessible Media Production program teaching Web Content and Social Media Accessibility.